BLEACH LONDON The Big Pink Colour - Semi-Permanent Hair Colour, Bright True Pink, Vegan, Cruelty Free, Vibrant Temporary Hair Colour Cream, 150 ml by Amazon.co.uk

• PURPOSE: Transforms bleached blonde hair to a bright, true pink colour. I pink therefore I am!

• SUITABILITY: Bleached and toned hair, bleached, very light blonde hair.

• HOW TO USE: Lasts 1-3 washes. Maintain your colour with toning shampoo and conditioner and refresh when it fades.The final shade can be influenced by many factors including: current colour, condition, porosity, length and thickness of hair as well as any previous treatments. One bottle is suitable for short hair or colouring freshly bleached and toned roots. For shoulder length hair you'll need two bottles. For long hair that's below your shoulders, you'll need 3 to 4 bottles.

• ECO FESTO: Our entire hair range is vegan, cruelty free and PETA approved as part of their Beauty Without Bunnies programme. Our promise is to improve the sustainability of our business and put the environment at the heart of everything we do.

• OUR STORY: Hairstylist Alex Brownsell started Bleach London in her kitchen sink, bleaching and dyeing friends' hair with homemade colours until her number one customer convinced her they needed to turn the idea into a real life thing. The result was the world’s first salon focused on colouring rather than cutting. Ten years, three locations and a groundbreaking product launch later, Bleach London now ships our ever evolving selection of hair care and colour all over the world.